Home Marketing & Home Sale Assistance

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Getting your most valuable and personal asset sold is usually one of the most critical steps in your relocation process. Our Home Marketing Assistance Program is a valuable and free service available to every home owning employee, regardless of company sponsored benefits.  You can forget about the stressful real estate stuff and thrive in your new role, as our experienced consultants create a customized marketing plan to sell your home.

Here are several ways Odyssey will help you sell your home quickly and for the highest return possible:

  • We can help you improve the marketability of your home. We will make recommendations on improvements to enhance its overall appeal, improving curb appeal, and potential staging options for optimal presentation.
  • We provide full vetting and careful selection of a highly qualified, experienced listing broker. This will ensure a trusted partner throughout the sales process who will always have your best interest in mind and can provide expert advice.
  • We will order broker market opinions. These are similar to appraisals which evaluate other properties that are comparable to your home to help you develop a customized strategy for pricing your home vs. the local market.
  • We have additional specialized programs to enhance the marketability of remote, challenging, or properties in sluggish markets
  • Fluid coordination of the home sale with the purchase of a new home., ensuring the timing of the purchase and sale align.

Simple strategies to help you sell your property.

  • Make sure to conduct a pre-listing home inspection, allowing you to address any necessary items beforehand. This proactive approach not only reduces buyer objections but also streamlines the negotiation process.
  • Where applicable utilize Virtual Tours and 3D renderings of your property. These tools allow potential buyers to virtually explore a property and allow them to make an informed decision about proceeding to an in-person showing. Incorporating drone photography showcasing the entire property, nearby schools, attractions, and businesses provides a comprehensive virtual tour of the area, setting your property apart.
  • Working with your agent you should establish a robust social media presence for your home as it can be a pivotal element of a successful marketing strategy. Our network agents leverage platforms such as Facebook, Instagram, and YouTube to amplify property exposure. They will create customized lifestyle videos and dedicated websites to maximize visibility.

Below are some ways you can modernize traditional practices with proper timing and technological enhancements.

  • Generate anticipation for your property by listing it as “coming soon” ahead of the live listing, increasing interest before it officially goes on the market.
  • Implement pre-listing marketing strategies targeting local real estate boards and luxury networks to enhance exposure.
  • Have your agents develop an exclusive website dedicated to the listing, separate from the MLS, allowing for widespread distribution among partner brokerages and the agent’s network.
  • Host both in-person and virtual open houses to attract a broader buyer pool beyond the property’s immediate location.
  • Enhance buyer commitment by including language in the listing that mandates pre-approval and, for high-end homes, verification of funds before granting access. This approach filters out less serious buyers and ensures a more focused and qualified pool of potential purchasers.

Establishing Clear Expectations for Optimal Results

  • We will provide comprehensive contract review and oversight to provide best practice recommendations and validate any offers. Our goal is to keep you well-informed, ensuring a clear understanding of any potential concessions or other buyer requests.
  • We always advocate for the completion of standard and customary home inspections.
  • We can help you manage any contingency time frames and make recommendations as to best practices.

Interested in Learning More About Odyssey?

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