Home Marketing Assistance Program

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Getting your employee’s often most valuable and personal asset sold is one of the most critical steps in the relocation process. Odyssey’s Marketing Assistance program is a true differentiator for Odyssey. First and foremost, we view every homeowner, regardless of the benefits offered, as a candidate for this valuable and free service. Click to expand the below to read  how Odyssey provides assistance.

Here are several ways Odyssey will help your employee sell their home quickly and for the highest return possible:

  • We can help your employees improve the marketability of your home. We will make recommendations on improvements to enhance its overall appeal, improving curb appeal, and potential staging options for optimal presentation.
  • We provide your employees with full vetting and careful selection of a highly qualified, experienced listing broker. This will ensure a trusted partner throughout the sales process who will always have your best interest in mind and can provide expert advice.
  • We will order broker market opinions for your employees. These are similar to appraisals which evaluate other properties that are comparable to your home to help you develop a customized strategy for pricing your home vs. the local market.
  • We have additional specialized programs to enhance the marketability of remote, challenging, or properties in sluggish markets
  • Fluid coordination of the home sale with the purchase of a new home., ensuring the timing of the purchase and sale align.

Simple strategies to help your employees sell their property.

  • Make sure to conduct a pre-listing home inspection, allowing you to address any necessary items beforehand. This proactive approach not only reduces buyer objections but also streamlines the negotiation process.
  • Where applicable our agents will utilize Virtual Tours and 3D renderings of your employee’s property. These tools allow potential buyers to virtually explore a property and allow them to make an informed decision about proceeding to an in-person showing. Our agents will incorporate drone photography showcasing the entire property, nearby schools, attractions, and businesses providing a comprehensive virtual tour of the area, setting your employee’s property apart.
  • Our agents will establish a robust social media presence for your employee’s home as it can be a pivotal element of a successful marketing strategy. Our network agents leverage platforms such as Facebook, Instagram, and YouTube to amplify property exposure. They will create customized lifestyle videos and dedicated websites to maximize visibility.

Below are some ways you can modernize traditional practices with proper timing and technological enhancements.

  • Our agents can help generate anticipation for your employee’s property by listing it as “coming soon” ahead of the live listing, increasing interest before it officially goes on the market.
  • Our agents can implement pre-listing marketing strategies targeting local real estate boards and luxury networks to enhance exposure.
  • Our agents can develop an exclusive website dedicated to the listing, separate from the MLS, allowing for widespread distribution among partner brokerages and the agent’s network.
  • Our agents can host both in-person and virtual open houses to attract a broader buyer pool beyond the property’s immediate location.
  • Our agents can work to enhance buyer commitment by including language in the listing that mandates pre-approval and, for high-end homes, verification of funds before granting access. This approach filters out less serious buyers and ensures a more focused and qualified pool of potential purchasers.

Establishing Clear Expectations for Optimal Results

  • We will provide comprehensive contract review and oversight to provide best practice recommendations and validate any offers. Our goal is to keep your employees well-informed, ensuring a clear understanding of any potential concessions or other buyer requests.
  • We always advocate for the completion of standard and customary home inspections.
  • We can help your employees manage any contingency time frames and make recommendations as to best practices.

From the beginning, Odyssey approaches each case on an individual basis and develops a customized, targeted marketing strategy to address the specific challenges and opportunities a property may present to avoid the chance of a property coming into inventory.  Should a property come into inventory, the file is assigned to our dedicated Real Estate Manager who will directly own the inventory process to effectively market and strategize to dispose of the property as quickly and cost effectively as possible.

Reducing the likelihood of a home entering the inventory involves implementing a robust home marketing strategy and ensuring compliance with the strategy by the transferee, which encompasses:

  • Ensuring the home is appropriately priced for a swift sale, verified by aligning Broker’s Market Analyses (BMAs) and listing within 105% of the BMAs, while adhering to recommended marketing strategies.
  • Thoroughly prepare the home for marketing and due diligence in collaboration with the Home Sale Consultant and the agent, ensuring that any changes are accounted for in the pricing strategy.
  • Executing creative and strategic marketing initiatives through a relocation-trained, experienced agent with a deep understanding of the market, providing the home with quality exposure.
  • The Odyssey Real Estate Manager will collaborate closely with the Relocation Consultant and agent, tailoring strategies based on location-specific market conditions to proactively prevent the property from entering the inventory.

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